New Article Pascal Magne at BMA House, June 10th 2010 cedeoline.com had the most enjoyable event at BMA... ...
Worth noting the importrance of Bob Barkley in all of this - he was an early master of language and by empowering the patient to take control and responsibility, he shows how you arise at a place where you don't sell, you provide the solution the patient identified :) This is a well known over view article but it gives readers a flavour - If you feel you are selling IMHO EITHER you are uncomfortab ...